Glossary | MaxAEO Docs
Glossary
This page collects the core terminology used across the MaxAEO product and documentation, grouped into four topics. Each entry includes the Chinese equivalent, a one-line definition, and a link to the page that covers it in depth.
Core Metrics
| Term | Definition | Details |
|---|---|---|
| Mention Rate（提及率） | The share of monitored AI answers that mention your brand — MaxAEO’s core measure of brand visibility in AI search. | Mention Rate |
| Competitive Rank（竞争排名） | Where your mention rate ranks among all monitored brands (yours plus competitors); the higher the rank, the more AI tends to recommend you. | Competitive Rank |
| Avg Position（平均位置） | The average slot your brand occupies in the recommendation list when an AI answer mentions it — computed over mentioned answers only; lower is better. | Avg Position |
| Sentiment Score（情感分） | The distribution of AI attitudes toward your brand, with each mentioning answer classified as positive (recommends), neutral (describes), or negative (discourages). | Sentiment Score |
| Total Mentions（总提及） | The total number of times your brand is mentioned across all monitored AI answers, usually shown as mentions vs. total answers. | Mentions |
| Mention Coverage（提及覆盖） | Per-prompt mention detail: of the answers a prompt produced across platforms, how many mentioned your brand (x of y queries). | Mentions |
| Monitor Count（监控次数） | The cumulative number of monitoring batches executed, shown as a top KPI on the Mentions page. | Mentions |
Setup Concepts
| Term | Definition | Details |
|---|---|---|
| Product Line / Project（产品线） | MaxAEO’s top-level monitoring unit, holding the brand profile, competitor list, monitor prompts, and platform selection; data is independent per product line. | New Project Wizard |
| Monitor Prompt（监控 Prompt） | A question that simulates what real users ask AI (e.g. “What’s the best project management tool?”); MaxAEO submits your prompts to each AI platform daily and records the answers. | Monitor Prompts |
| Intent Category（意图分类） | A label describing why a user would ask a prompt (product recommendation, brand comparison, product review), used to slice monitoring data by scenario. | Monitor Prompts |
| Awareness（认知层） | The first layer of the intent funnel: questions users ask while still exploring the category and their needs. | Monitor Prompts |
| Consideration（考虑层） | The second layer of the intent funnel: questions users ask while comparing candidate options, such as head-to-head comparisons and reviews. | Monitor Prompts |
| Decision（决策层） | The third layer of the intent funnel: questions users ask close to purchase, such as pricing and whether a product is worth buying. | Monitor Prompts |
| Name Variants（名称变体） | The alternative ways AI might write your brand name — abbreviations, English names, aliases; the more complete the variants, the more accurate mention detection becomes. | Brand Knowledge |
| Domain Variants（域名变体） | The domain forms your website may appear under, used to accurately recognize your site among the links cited in AI answers. | Brand Knowledge |
| Brand Knowledge（品牌知识库） | Your brand’s factual profile (description, name and domain variants, and more) — the basis for mention detection and the ground truth for AI Understanding’s fact checks. | Brand Knowledge |
| Competitors（竞品） | The list of rival brands configured in a product line; it defines the frame of reference for Competitive Rank and Brand Compare, so its quality determines how meaningful your rank is. | Competitors |
| Platforms（监控平台） | The AI platforms you select for monitoring (such as DeepSeek, Kimi, Doubao, and Tencent Yuanbao); every prompt is sent to each selected platform. | Platforms |
Data & Monitoring
| Term | Definition | Details |
|---|---|---|
| Monitoring Batch（监控批次） | One full monitoring run: all prompts in a product line are sent to all selected platforms and the answers recorded; the Mentions page breaks data down by batch. | Monitor History |
| Citations（引用信源） | The external websites and articles AI cites when generating answers — they shape what AI believes, making them the direct levers of GEO. | Citations |
| AI Understanding（AI 理解程度） | A fact-consistency check that compares AI answers against your Brand Knowledge, answering “is what AI says about you actually true?” | Sentiment |
| Information Gap（信息差） | A specific point where AI’s statement disagrees with the truth about your brand (an outdated price, a misstated feature) — the highest-priority, lowest-cost thing to fix. | Sentiment |
| Quota（配额） | The plan-defined limits on configuration items such as product lines, prompts, competitors, and monitored platforms, which vary by plan tier. | Plans & Quotas |
| Data Retention（数据保留天数） | How many days of historical monitoring data your current plan lets you look back on; data beyond the retention window is no longer queryable. | Plans & Quotas |
Actions & Optimization
| Term | Definition | Details |
|---|---|---|
| GEO（生成式引擎优化） | Generative Engine Optimization: the discipline of getting AI to mention your brand more often, earlier in the list, and in a more positive light when answering user questions. | Welcome to MaxAEO |
| AEO（答案引擎优化） | Answer Engine Optimization, a sibling concept to GEO: optimizing brand performance for search experiences where AI gives the answer directly — and the origin of the MaxAEO name. | Welcome to MaxAEO |
| Optimization Suggestions（优化建议） | A weekly, priority-ordered list of content actions generated from your monitoring data, each with a publishable AI article draft (BETA). | Optimization Suggestions |
| Priority P0–P2（优先级） | The tiering of optimization actions, driven by your mention rate on the prompts each action targets — the lower the rate, the higher the priority: P0 high, P1 medium, P2 low. | Optimization Suggestions |
| Publish Channel（发布渠道） | The content platform an optimization action recommends publishing to — the places AI answers actually cite; backfill the URL after publishing to track citations. | Channel Strategy |